Kranke Geschäfte
ISBN 978-3498025090 | € 16,90
Order this book at www.amazon.de
By Markus Grill
Wie die Pharmaindustrie uns manipuliert
In Markus Grill’s new book ‘Sick Business’, the reader learns that the prices charged for pharmaceutical products are – in contrast with the picture painted in advertisements – anything but ‘fair’ and can, because of the protection given by patents, be set in a completely arbitrary manner, and that, accordingly, they are usually exorbitant.
The justification given for this is that expensive innovations are involved, but here too appearances are deceptive: according to Grill, the pharmaceutical industry spends twice as much on marketing as on research – after all, doctors and patients have to be convinced by one means or another of the value of expensive and mostly superfluous preparations.
