The Big Fix
ISBN 978-1586481858| $ 11,90
Order this book at www.amazon.com
By Katherine Greider
How the Pharmaceutical Industry Rips Off American Consumers
A meticulously reported expose uncovers exactly how the drug industry boosts sales and bilks consumers in the most lucrative prescription drug market in the world.
Research studies are designed to support marketing claims. Many doctors all over the country get their first information about new drugs from a salesperson.
And, increasingly, prescription drugs are pitched to consumers on TV and the internet with images of hope, terror, or chic.
Having created an unprecedented number of "megabrands" – blockbuster drugs with huge sales – and undergone an extraordinary wave of consolidation, some drug companies now find themselves in a precarious position. Patents are expiring on flagship products. In order to sustain the growth Wall Street has come to expect, these companies must produce billions of dollars worth of new revenue – fast.